The New Business Attitude

NEW BUSINESS DYNAMICS |06

We look at the attitude that drives new business and seek to define what behaviours contribute to consistent new business success.

New Business Dynamics |06 looks at the intangible. Following a short survey of service companies conducted at the MD, NBD and Executive tiers in the new business function, we infer that sustained success is primarily about an 'attitude' to the subject. This Dynamic investigates what this attitude is, where it comes from, and what its benefits are.

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